News — authentic
Indian Textiles Were Always Designed to Last, Not Impress - An Exploration
Posted by Jyothi Sista on
On why Indian textiles last decades, and some times hundreds of years.
Would you choose to live in something and not just wear it?
Why Authenticity Matters More Than Labels
Posted by Jyothi Sista on
Are labels louder than values? What does authenticity translate to, in practice, and not as a self-declaration- What does that mean to the end-user?