News
Why Authenticity Matters More Than Labels
Posted by Jyothi Sista on
Are labels louder than values? What does authenticity translate to, in practice, and not as a self-declaration- What does that mean to the end-user?
Learning to Recognise Quality: What Time Teaches Us About Sarees
Posted by Jyothi Sista on
Beyond technical details- what quality means, gives us and teaches us.
On Passing Sarees On: What It Means to Let a Saree Travel Forward
Posted by Jyothi Sista on
On sarees as a legacy, What we choose to pass on, and the difference between giving away and passing on..
The Sarees That Stay: Why Some Sarees Become Part of Our Lives
Posted by Jyothi Sista on
A reflection on sarees as a witness, the difference between buying and keeping, and understanding what we really hold on to.
The Quiet Power of Slow Dressing in a Fast World
Posted by Jyothi Sista on
What slow dressing means, why sarees belong naturally to slow living, slowness as a practice, dressing as an extension of how we live.