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What a Wooden Block Carries That a Machine Never Will

Posted by Jyothi Sista on

All the blocks we see —floral, geometric, symbolic—were carved with an understanding that they would be used thousands of times, often by different hands, across decades.  Each block held: a repeat rhythm allowance for human pressure space for dye to behave unpredictably Machines aim for consistency. Blocks allow for conversation. A slight shift of the wrist changes a motif. A deeper press darkens a flower. Over time, the block itself softens, carrying the record of its own use. This is why hand-printed textiles feel alive. They are not copies; they are siblings. A reflection for you:In a world that prizes...

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Indian Textiles Were Always Designed to Last, Not Impress - An Exploration

Posted by Jyothi Sista on

On why Indian textiles last decades, and some times hundreds of years. 
Would you choose to live in something and not just wear it? 

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What It Takes to Make Something Meant to Last

Posted by Jyothi Sista on

Built to last- what does that mean, what it truly takes to make things last, and on using them. 

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Why Authenticity Matters More Than Labels

Posted by Jyothi Sista on

Are labels louder than values? What does authenticity translate to, in practice, and not as a self-declaration- What does that mean to the end-user? 

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Learning to Recognise Quality: What Time Teaches Us About Sarees

Posted by Jyothi Sista on

Beyond technical details- what quality means, gives us and teaches us.

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